Lions Camp

Marrakech

Compound Zones Ecosystem Phases
Lions Camp Marrakech — luxury villa lifestyle at sunset

Lions Camp

Marrakech

Training  ·  Recovery  ·  Hospitality  ·  Lifestyle

Lions Camp compound — full masterplan with labels
0Hectare
0Rooms & Villas
0Facilities
0Revenue Engines
0Days / Year

The Experience

Guest Journey

From arrival to loyalty — every touchpoint is designed to maximize lifetime value.

01

Arrive

Premium reception
and orientation

02

Train

Elite coaching
and facilities

03

Recover

Sauna · Ice bath
· Massage

04

Eat

Healthy cuisine
and protein café

05

Stay

Luxury villas
or capsule suites

06

Return

Membership
and loyalty

Olympic pool — social hub with DJ booth, protein bar and sunset lounges
The Heart

The pool is the
centre of gravity

Every facility orbits the Olympic pool — training on one side, recovery on the other, villas and dining wrapping around. One glance and the guest sees the full ecosystem.

Reception pavilion
Zone A

Arrival controls
the first impression

  • Branded reception pavilion
  • Direct pool-view pathway
  • Retail and check-in flow
Lions Camp MMA octagon and Muay Thai arena — branded cage with lounge
Zone B · Muay Thai & Boxing

The fight ring
draws the world

  • Muay Thai arena with branded ring
  • Boxing heavy bags and ring training
  • Professional camps and fight nights
Lions Camp CrossFit — open-air functional training with branded wall
Zone B · CrossFit

Open-air training
facing the pool

  • Functional training pavilion with branded roof
  • Barbells, sleds, rigs and open floor
  • Pool-view training atmosphere
Premium two-level gym — glass wall overlooking pool and mountains
Zone B · Fitness

Glass walls facing
the pool deck

  • Two-level strength and cardio floor
  • Full-height glass overlooking the pool
  • Premium equipment and personal training
Sauna pod and ice bath plunge — domed recovery room overlooking pool
Zone C · Sauna & Ice Bath

Contrast therapy
accelerates results

  • Traditional sauna with pool views
  • Ice bath plunge protocols
  • Contrast therapy and recovery science
Moroccan courtyard with stone plunge pools, bougainvillea and lanterns
Hydrotherapy

Stone plunge pools
beneath the desert sky

Thai massage — dual treatment room with mountain and pool view
Zone C · Thai Massage

Six treatment rooms
premium wellness

  • Candlelit dual treatment suites
  • Thai massage and sports recovery
  • High-margin wellness packages
Four blue padel courts at sunset with Atlas Mountains and villas
Zone E · Padel Courts

Padel builds
local frequency

  • Four glass courts with pro lighting
  • Sunset mountain views
  • Leagues, events and memberships
Lions Camp aerial — luxury villas and full compound with labels
Zone D · Stay

Stays multiply
average ticket size

  • Luxury villas with private plunge pools
  • Floor-to-ceiling glass overlooking pool
  • Multi-day all-inclusive packages
Capsule rooms — premium athlete bunk pods with arched sunset window
Capsule Suites

Premium pods for
training camp athletes

Poolside restaurant and protein bar
F&B

Poolside dining &
protein bar

The Model

15 Revenue Engines.
One Ecosystem.

Each revenue stream reinforces the others. One guest triggers multiple touchpoints across the compound — creating a self-reinforcing economic flywheel.

Lions
Camp 15 Streams
Rooms
Members
Day Pass
Training
Coaching
F&B
Coffee
Recovery
Massage
Padel
Capsules
Clinic
Retail
Events
Sponsors

The Streams

Revenue Breakdown

Seven primary engines generating diversified, recurring income across sport, wellness and hospitality.

Flagship Engine

Luxury Accommodation

Rooms · Villas · Capsule Suites

0 % Occupancy
300Rooms
$140+Per Night
85%Fill Rate
Fitness

Gym Membership

0 %
2,000Members
$280/Month
Tourism

Travel Week Pack

0 %
$850/Week
200Clients/Mo
Access

Day Pass

0 %
200/Day
$35/Pass
F&B

Restaurant & Bar

0 %
600Plates/Day
600Drinks/Day
Wellness

Thai Wellness

0 %
6Rooms
$45/Hour
Sports

Padel & Clinic

0 %
4Courts
Leagues& Events

Every stream feeds the next. A gym member becomes a restaurant guest. A villa guest books massage. A day-pass visitor joins a membership. This is the flywheel.

Additional Revenue Layers

Retail Private Coaching Capsules Events Sponsorships Coffee Shop

The Roadmap

Phased Development

A two-phase approach that generates revenue from day one and scales with proven demand.

I

Phase 1

Core Launch

  • Reception and arrival pavilion
  • Pool + Restaurant + Café
  • Training Core + Recovery
  • Locker rooms + Retail
Revenue-generating from day one
II

Phase 2

Expansion

  • Luxury Villas + Capsule Suites
  • Padel Courts + Medical Clinic
  • Retreats + Hosted Events
  • Sponsorship and partnership layer
Scale with proven demand

CAPEX

Land · Construction · Fit-out
Equipment · Pre-opening costs

Revenue

Seven diversified streams across
sport, wellness and hospitality

OPEX

Staff · Maintenance · Marketing
F&B supply · Utilities

Break-even

Occupancy targets · Membership ramp
Seasonal demand curves